THE JOURNAL
The JOURNAL is a collection of studies, ideas and observations gathered along the way. An archive created to preserve the history of the brand and celebrate "an ode to living well".
JOURNAL 006
JOURNAL 006: It’s been a while, but we’ve been busy. In this edition, we take a moment to reflect on why we started George James, introduce our newly released knitwear,...
JOURNAL 005
What’s to come in Journal 005? A study in Cinque Terre, what we’ve been working on behind the scenes (New Product) and the story of a brand that’s spent nearly a...
JOURNAL 004
What’s to come in JOURNAL 004? We head south for a study in Kernow, explore the story behind the Afro Linen Trunks, unpack the history of the Breton stripe, and...
JOURNAL 003
In JOURNAL 003, we head to Indonesia, diving beneath the reefs of Raja Ampat and chasing waves in Bali. We reflect on the places that push us beyond the familiar,...
JOURNAL 002
From Lisbon’s tiled streets to Cascais’ Atlantic breeze. Portugal felt like an echo of South Africa. Vibrant, soulful, effortlessly stylish. Exactly what George James stands for.
JOURNAL 001
"AN ODE TO LIVING WELL". The story of how George James came to life, Inspired by Livin'