I’ve been conscious of the way people dress for as long as I can remember. The way people combine colour, layering and accessories has always fascinated me. How a simple outfit can tell a story, express confidence, and reflect a way of life.

That fascination was part of what led to George James. I wanted to create the kind of clothes I wanted to wear myself, pieces that felt considered but never overdone, and could move between the different parts of life. From the coast to the city, from travelling to everyday life.

Created for those who value quality, originality and a sense of adventure, George James sits somewhere between the effortless sophistication of preppy style and the raw authenticity of streetwear. We make pieces designed to last, inspired by the way we want to live. George James is more than what you wear. It’s an ode to living well.

Long before the fisherman knit found its way into modern wardrobes, it was made for a simple purpose: to keep fishermen warm at sea.

Across the British Isles, tightly knitted wool sweaters were designed to withstand cold, wind and spray while allowing freedom of movement. Over time, different coastal communities developed their own patterns and traditions, turning a practical garment into a piece of everyday culture.

It’s this combination of function, simplicity and character that has kept the fisherman knit relevant today.Our take is made in Italy from a 90/10 merino wool and cashmere blend, bringing that timeless coastal influence into a softer, more contemporary piece.

Originally developed for military and outdoor use, ripstop was designed to make lightweight fabrics stronger. Stronger yarns are woven through the fabric at regular intervals, creating its distinctive grid pattern and helping prevent tears from spreading.

Over time, ripstop became popular in outdoor clothing and equipment for its durability, lightness and practical nature.

We liked the idea of taking something designed purely for function and bringing it into everyday life. For our Jazz Logo Caps, we’ve used ripstop cotton for its texture, lightweight feel and understated utility.

There are few people who seemed to understand the relationship between creativity and personal style quite like Pablo Picasso.

From his paintings and sculptures to the way he dressed, Picasso had an appreciation for self-expression. His wardrobe became almost as recognisable as his work: Breton shirts, berets, loose shorts, espadrilles and, later, beautifully tailored pieces. There was something effortless about it. He wasn’t simply following fashion. He had found a way of dressing that felt like his own. 

And perhaps that is what makes Picasso so interesting to us.

Born in Málaga in 1881, he spent almost eighty years creating. He moved between painting, sculpture, ceramics, printmaking, theatre and costume, constantly questioning what art could be. Cubism changed the language of modern painting, but Picasso never stayed in one place creatively. He kept experimenting, borrowing from different influences and finding new ways to see the world. 

His life reminds us that creativity isn't necessarily about trying to be different. Sometimes it is simply about being curious enough to see things differently, and confident enough to follow your own instincts.