THE BLANKET STITCH HOODIE WAS INSPIRED BY A DETAIL MOST GARMENTS TRY TO HIDE, THE EDGE. I WANTED TO HIGHLIGHT THE CONSTRUCTION. DRAWING FROM HERITAGE TEXTILES WHERE BLANKET STITCHING IS USED TO STRENGTHEN AND PROTECT PIECES MEANT TO LAST FOR YEARS.

FIVE SEASIDE TOWNS STACKED AGAINST THE CLIFFS, EACH WASHED IN SUN-FADED COLOURS. A REMINDER THAT THINGS BUILT TO LAST ONLY IMPROVE WITH AGE.

“STUDIES IN KERNOW” IS A REFLECTION OF WHAT GEORGE JAMES HAS ALWAYS STOOD FOR. CREATIVE AND THOUGHTFUL DESIGN SHAPED BY REAL PLACES AND REAL STORIES. THIS SERIES CAPTURED THE TIMELESSNESS, ADVENTURE, AND LOVE THAT GUIDE OUR BRAND.

THE AFRO LINEN TRUNKS BRING SAFARI TO THE CITY. WITH SUBTLE GIRAFFE-PRINT LININGS AND A DESIGN MADE FOR BOTH LOUNGIN’ AND EVERYDAY USE. THEY’RE A PIECE OF HOME REIMAGINED FOR THE CITY.